同样是创新，为什么德稻就不一样？

DeTao Group President Mr. George Lee was a down-to-earth entrepreneur, who has been one of the initiators of Boao Forum for Asia. In recent years he has been committed to elevate the education of China by combining and expanding education and technology. Therefore, different from other companies or enterprises, DeTao became an educational platform which originates from the national innovation-driven strategy, overall industry restructuring and Chinese-industry-oriented market circumstances.

--Zhu Hongren, Executive Vice-Chairman and Director-General of China Enterprise Confederation / China Enterprise Directors Association

中国工业设计协会一直对德稻的大师教育模式保持关注，德稻持续10 年投入巨资，对创新人才培养做了卓有成效的探索。汇聚了跨学科跨文化国际行业专家逾500 位，服务中国经济发展。德稻大师具有极高的行业成就和敏锐的市场洞察力，是工业设计行业教育最为稀缺的资源。他们将全球行业智慧与中国人才培养的实际情况相接轨，培养过程与行业发展无缝对接，在中国的环境、用中国的方式培养国际化的人才。

今天，德稻实验班创新精英们即将进入行业，参与全球竞争。面对方兴未艾的产业格局变革，中国工业设计协会深感对国家、对产业、对行业的责任重大，我们将一如既往，关注和支持德稻，以其独具特色的发展模式，为中国工业设计输送引领产业发展的创新人才。

——刘宁 , 中国工业设计协会会长

China Industrial Design Association has paid continuous attention to the DeTao Masters Academy. With 10 years unsuspended and big-amount investment, DeTao has been pioneering the way for advanced education. More than 500 masters and experts from various disciplines and different cultures came together to serve the economic development of China. The masters they are with renowned achievements and sharp market insights, which is just what industrial design education is needed. The masters connect world wisdom with China's education status quo, join education with industry development to nurture Chinese talents using Chinese way in China.

Today the elites from SIVA·DeTao Advanced Class will enter the market to compete with their global competitors. The newly-emerged reform within market also makes CIDA realize its responsibilities towards our nation, industry and sector. We will support DeTao as before. With its featured mode of development, more innovative Industrial Design talents will be brought in and lead its development.

--Liu Ning, President of China Industrial Design Association

设计教育非常重要，设计专业的人才培养有特殊性，其他专业是纵深的，而设计人才的培养是综合的、横向的，绝不能按照传统的大课堂模式进行培养，这也正是如今中国设计教育迫切需要解决的问题。设计真正的能力在设计之外，而不是技巧。一定要培养沟通能力强，能自己扩展知识的设计人才，通过做完整的课题来学习，而德稻正在做这件事。跟随德稻大师学习，不是学习知识，而是学习他的经验和精神。

——柳冠中，中国工业设计之父、清华大学美术学院责任教授

Design education is very important because the professional training of design talents has its particularity. Other profession training should be in depth, but the cultivation of design talent should be in an integrated and horizontal way. The outdated big classroom training should not be followed, which currently is an urgent problem to solve in Chinese design education. The real ability to design is out of the design but not about skill sets.

Design education should enhance design talents with strong communication skills and expand their knowledge through comprehensive project-learning, and this is just what DeTao is doing. What the students learn from DeTao masters is not only their knowledge but also their experiences and spirit.

--Liu Guanzhong, Father of Chinese Industrial Design, Professor of Fine Arts in Tsinghua University

企业用人更看中员工的学习能力、合作态度和成长性。艾斯林格大师的一位学生曾经在Design Affairs 实习了半年，他的学习能力及合作态度相比一般的实习生有很大不同，他能够在团队中真诚友好的合作。

——刘力丹，Design Affairs CEO

Business people will emphasize the learning ability, cooperation attitude and growth of its staff. A student of Essllinger had been under internship for six months at Design Affairs. His learning ability and cooperative attitude are quite impressive compared with the other interns. Because he is able to cooperate with other team members genuinely and in good terms.

--Liu Lidan, CEO of Design Affairs

实验班学生的作品，与商业化作品最大的不同在于完成度。今天很高兴看到了不少完成度很高的毕业生作品，如《雪地自行车》等已经基本实现了产品的技术原理。每个人的作品和演讲思路已经基本成型，可以在 3-5 分钟讲清楚自己做的事情，这个过程的演练对学生来说本身就是很好的锻炼。

——宦晶羽，创客星球创始人

The main difference between the SIVA·DeTao Advanced Class student products and the products in the market lies in its level of completion. Today I am quite pleased to witness numerous student works with very high completion such as Snow Bike, which has basically realized the technical principle of the product. The students are clear-minded about their products and presentation, and can explain what they are doing expressively within 3-5 minutes. This training practice is also a good chance for students.

--Huan Jingyu, Founder of Makers Planet

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